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The 89% Problem: Why Almost Everyone Underestimates What They Spend on Subscriptions
LatestJuly 17, 2026·7 min read

The 89% Problem: Why Almost Everyone Underestimates What They Spend on Subscriptions

A 2,500-person US study found 89% got their subscription spending wrong. UK and EU data show the same blind spot. Here's why — and how to fix it.